Sales Manager

Job Title: Sales Manager

Type: Full-time

Location: 229 Main Street, Wishaw, Scotland, ML2 7NE

Salary: £50,000 – £55,000 (depending on the experience)

About Us

Our Company is a dynamic retail organisation specialising in the sale of food and drink products, with a strong focus on serving the culinary preferences of African, Asian, and Caribbean communities residing in the UK.

We pride ourselves on offering a carefully curated selection of high-quality products that cater to the tastes and needs of African, Caribbean, and Asian communities in the UK. Our diverse inventory ensures that customers can find both everyday essentials and specialty items under one roof. Our store provides staple food items, ethnic and traditional food, frozen and fresh produce, seasonings, beverages, beauty and personal care products and household essentials.

The role:

We are looking to hire a Sales Manager who will play a critical role in driving our business growth. This role requires a professional with the expertise to analyse market trends, understand customer demographics, and create targeted sales strategies that are tailored to the unique dynamics of their ethnic grocery retail sector.

The Key Responsibilities include but are not limited to:

• Liaises with store owners, department managers, and suppliers to determine the range of grocery products and ethnic goods to be stocked, ensuring alignment with customer demand and seasonal trends.
• Assists in developing sales plans and setting achievable weekly, monthly, and seasonal sales targets based on market trends and store goals.
• Create and implement sales plans tailored to the target ethnic community.
• Regularly interacts with shoppers to understand their preferences, cultural needs, and expectations regarding product variety, packaging, and pricing.
• Carries out in-store surveys and monitors customer purchasing patterns to evaluate product performance, identify gaps in inventory, and adapt the product mix.
• Compiles and interprets daily and weekly sales figures to track performance, identify high and low selling products, and evaluate the success of promotions or marketing efforts.
• Oversees customer accounts, manages loyalty programs, and resolves issues to maintain positive customer relationships.
• Assists in hiring and training junior sales associates with a focus on product knowledge, customer service, and cultural sensitivity.
• Stays informed on local competitor pricing, promotions, and new product introductions to ensure the store remains competitive and relevant to its customer base.

Experience and Skills required

• Understanding of the specific ethnic groceries and customer preferences
• Sales strategy development skills
• Inventory management skills
• Multilingual ability
• Attention to detail
• Managerial experience is required
• Team leadership proven experience in supervising or managing sales staff
• Hands on experience with ethnic grocery products
• Experience in compiling and analysing sales figures
• Good communication skills.

What We Offer

• Competitive base salary depending on experience.
• Supportive and dynamic team environment.
• Ongoing professional development and training.
• Opportunity to play a key role in a growing company.